The 22nd edition of the list of the World’s 500 Most Influential Brands, exclusively compiled by the World Brand Lab, was unveiled on Dec. 17 in New York, USA. China occupied 50 seats in the top 500, the same number as last year, firmly securing the third position. Among the Chinese brands selected, there were 5 brands from Suzhou, i.e. Hengli, Shenghong, Hengtong, Bosideng, and Tongding ranking 347th, 369th, 386th, 449th, and 496th, respectively. Hengli, Shenghong, Hengtong and Bosideng were also selected as “outstanding Chinese brands”.
The World’s 500 Most Influential Brands is judged on the basis of a brand’s global influence. Brand influence refers to a brand’s ability to develop and capture markets and make profits. Based on three key indicators of brand influence, namely market share, brand loyalty and global leadership, World Brand Lab tracked more than 8,000 leading brands around the globe this year to develop the World’s 500 Most Influential Brands list.
Four of the five Suzhou-based brands on the list are headquartered in Wujiang District. Among them, Hengli Group has secured a spot on the ranking for 8 consecutive years, moving up 16 places compared with last year. Over the years, the enterprise, which is committed to creating an internationally renowned brand, has achieved remarkable results in technological transformation and brand cultivation.
Shenghong Group has been on the list of the World’s 500 Most Influential Brands for 5 consecutive years, moving up 11 places from last year. Adhering to the innovation-driven development strategy, it is leveraging artificial intelligence to boost green development and gain increasing brand influence.
Hengtong Group has built an industrial and service network spanning over 150 countries and regions, with 12 overseas industrial bases and more than 40 technical service companies worldwide. It has undertaken more than 150 information and energy interconnection projects in nearly 100 countries and regions, enhancing the reputation of China’s manufacturing industry all over the world.
Tongding Group, making its first appearance on the list, is a leading enterprise in China’s information and communication as well as energy infrastructure sectors. In recent years, it has made continuous efforts to gain a bigger share in the global market with its products exported to multiple countries and regions including the United States, Pakistan and Ukraine. The enterprise has steadily increased its brand’s visibility in countries along the Belt and Road routes and other key global markets, gradually achieving a qualitative leap in product competitiveness.
